Post by Trade facilitator on Jul 26, 2011 22:46:51 GMT 1
Many know him as 'Ahanna' the character he played in 'Rattlesnake', many years ago.
But Francis Duru has come a long way from then. He is now a Nollywood Ambassador. In this chat, he says there is much to be done in Nollywood.
What is your recent tour all about?
It is the second edition of the Nollywood Road Show which we started with Namibia. We are privileged that government has done so well by ensuring that it comes to pass, at the instance of the Nigeria Export Promotion Council (NEPC). It is a thing of joy that they consider Nigerian movies a product worthy of being exported. I call it a 'product', because of our services and the impact we have made on the world.
What the NEPC has been doing is creating an enabling environment, so that the frontiers of Nollywood can be expanded to the full materialisation of what the industry stands for. Our movies are being, respected and desired in these places. This has gone a long way in creating bilateral relationship between Nigeria and these countries. The NEPC has succeeded in exploring aspects of commerce and industry by creating an interface between Nollywood and practitioners in those countries, such that there can be room for exchange of ideas and themes on both sides and at the end of the day, the frontiers of Nollywood will expand. Give or take, value is added to the stable of the NEPC.
Nollywood is one of so many potentials; mining, agriculture etc and the fact that they have chosen to focus on Nollywood as an export commodity is a big leap. Having travelled around and seen how much appreciation our movies receive and a kind of value given to it, the chief executive officer decided to make me a consultant, coordinator and facilitator of sorts, to ensure we create the Nollywood content in line with our own policy, and push Nigeria forward through the brand.
From : allafrica.com/stories/201107251273.html
Contact: Ismail AbdulAzeez for more information on non oil export
on 08023050835 , 07033632285 or visit: www.ismailabdulazeez.com
But Francis Duru has come a long way from then. He is now a Nollywood Ambassador. In this chat, he says there is much to be done in Nollywood.
What is your recent tour all about?
It is the second edition of the Nollywood Road Show which we started with Namibia. We are privileged that government has done so well by ensuring that it comes to pass, at the instance of the Nigeria Export Promotion Council (NEPC). It is a thing of joy that they consider Nigerian movies a product worthy of being exported. I call it a 'product', because of our services and the impact we have made on the world.
What the NEPC has been doing is creating an enabling environment, so that the frontiers of Nollywood can be expanded to the full materialisation of what the industry stands for. Our movies are being, respected and desired in these places. This has gone a long way in creating bilateral relationship between Nigeria and these countries. The NEPC has succeeded in exploring aspects of commerce and industry by creating an interface between Nollywood and practitioners in those countries, such that there can be room for exchange of ideas and themes on both sides and at the end of the day, the frontiers of Nollywood will expand. Give or take, value is added to the stable of the NEPC.
Nollywood is one of so many potentials; mining, agriculture etc and the fact that they have chosen to focus on Nollywood as an export commodity is a big leap. Having travelled around and seen how much appreciation our movies receive and a kind of value given to it, the chief executive officer decided to make me a consultant, coordinator and facilitator of sorts, to ensure we create the Nollywood content in line with our own policy, and push Nigeria forward through the brand.
From : allafrica.com/stories/201107251273.html
Contact: Ismail AbdulAzeez for more information on non oil export
on 08023050835 , 07033632285 or visit: www.ismailabdulazeez.com